Tips for a more productive exhibition

Stand decoration

The presentation of your products and services is important for your company to stand out in the exhibition. For better stand decoration, you should use simple details and avoid unnecessary designs to make your stand visually appealing.

  • Use good and correct lighting.
  • Use warm colors to attract visitors’ attention on your stand. The power of colors will help you reinforce the image you want to impact visitors. (Green – natural, red – excitement, yellow – optimism, black – authority, white – purity, blue – peace)
  • Remove all physical and psychological barriers that will prevent your visitors’ entry. Create an open space for visitors.
  • It will be more remarkable to place a moving product on your stand.
  • Address the senses, smells can trigger pleasant memories. Vanilla or flower fragrances or hot snacks placed at different points in your booth will direct visitors to your booth.

Training, Staff & Technical Staff Skills

It is important that your staff have good communication skills. Your staff should also be well trained to have technical and detailed information about your products and services.

Inviting Customers (E-mail sending, social media, seminars, events, etc.)

Inviting your customers and potential visitors to the exhibition will create a positive outlook for your company. For this reason, it will be beneficial for more visitors to do bulk e-mailing, personal e-mailing or using social media channels.

At your booth, you should tell visitors about your innovations, news about you, your products and services. You can also organize seminars for affiliates and customers.

Products and Services Catalogs

Your stand should have online and offline catalogs of your products and services in multiple languages, including detailed information about your company. On the other hand, you must prepare your company brochure in English or the language of your target country. You can follow and benefit from the social media channels of the exhibition for the promotion of your company. Organizing your company’s VIP buyers’ travel plans will give you a plus.

Press Releases

You should share your press releases with the exhibition organizers to advertise your products.

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Alan Seçimi
Metre Kare Hesabı
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